Start with why

by Simon Sinek

Start With Why

How great leaders inspire everyone to take action

Click below to get this book

Simon Sinek has changed the way we look at the world.


In his book, Start with Why, Simon explains that whatever you do should start from your why, whether you're a company or an individual.


A core concept is the  "Golden circle" - see video below:

  • Why lies at the center
    • the core reason you or your business exist
  • How is next
    • how you aim to achieve your why
  • What is the final layer
    • what you actually do on a day to day basis

Timothy's lesson from Start with Why by Simon Sinek:

Start with why really got me thinking about my core values both in my personal and professional lives. 2 of my core values - helping & creating - are the reason we built this website. A must read to get inspired and a great first step to take on a road to self-improvement.

If you don't have time to read the full book, take 18 minutes to watch Simon Sinek's Ted-talk and decide for yourself if you'd like to read Start with Why. The book is 256 pages long or 7 hours in audio-format. This is less than 1 week of commuting for most people.