The power of habit
by Charles Duhigg
Book summary The Power of Habit by Charles Duhigg
Habits emerge because the brain is constantly looking for ways to save effort. 40% of all actions a person performs daily aren't actual decisions but habits. This is what's called The Power of Habit.
Habits are formed through a three-step process, termed the habit loop. A cue tells the brain to go into auto-pilot and perform a routine, the habit, which leads to and is reenforced by a reward.
Over time, the Cue-Routine-Reward loop becomes increasingly automatic and a habit is born, Charles Duhigg explains.
Creating your own habits - The Power of Habit
You can create your own habits by focusing on finding a simple cue and clearly defining the rewards. Get the loop spinning and watch the habit take hold as soon as your brain starts craving the reward when it is presented with the cue.
Some habits have a bigger impact than others. Such keystone habits have an impact on a wide range of other habits. Families that have dinner together are more likely to raise children with higher grades, better emotional skills and more self-confidence.
The single most important keystone habit for individual succes is willpower.
If you want to read more on the subject of "Habit hacking" check out FastForwardAmy's article here
Youtube videos on The Power of Habit
Amazon description on The Power of Habit by Charles Duhigg
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Charles Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.